About me

Photography got me into this. I was shooting constantly, loved it, but couldn't convince myself it was a career. I wanted something that sat between creativity and technology. Product design turned out to be exactly that bridge.

Ten years later, I've designed cinema technology used by 3,000+ theatres worldwide, built and led a design team from scratch, and ended up writing scripts and running all of tech for a clothing brand. The thread through all of it: I see a problem, I get curious, I don't stop until it's solved.

How I work

My design process isn't a neat double diamond. If the problem needs speed, I cut the process down to what's essential. If it needs depth, I give it the research time. I follow the problem, not a methodology.

I always understand the real workflow before touching a screen, and keep asking "why is it done this way?" until I get an answer that holds up.

I work closely with engineers, not just PMs and stakeholders. That relationship shaped how I think. I understand what's expensive to build, what's fragile, and what's elegant from an engineering perspective.

Leadership

I built Qube's design team from the ground up. Over my time there, I mentored 10 designers and 7 interns. Here's what I learned.

I go by strengths. Every person on my team has a different superpower. My job is to put them where that superpower gets used.

I believe in self-learning. I taught myself design. I know that real growth happens through exploration, not instruction. I let my team explore, but I timebox it. Exploration without a deadline becomes wandering.

I insist on attention to detail. Not perfectionism. But developing that eye is what separates good designers from great ones.

I hire for attitude over talent. Talent can be developed. Curiosity and work ethic can't.

What I value

I speak my mind. In every room, at every level. I'll ask the question everyone is thinking but nobody is saying, even if it sounds basic.

Transparency, trust, loyalty. These aren't words I put on a slide. They're the things that make a team actually function. I give everything when someone believes in me, and I build that same environment for the people I work with.

The short version

I'm a design leader who solves problems by whatever means necessary. Sometimes that's a Figma file. Sometimes it's a Python script. Sometimes it's convincing an engineering team to invest in a design system they didn't think they needed.

I'm curious, I'm direct, and I care deeply about building things that actually work for the people using them.