Design leader who builds ▸
I've been designing products for global cinema, building systems for a growing clothing brand, and making impactful tools with AI. I work across product strategy, design, systems thinking, and code, whatever the problem needs.
Selected work
Reducing cloud infrastructure cost through design
Restructured the information architecture of a cinema content delivery inbox used by 3,000+ theatres. The design change cut AWS compute and indexing costs by 65%.
A projection booth interface, rebuilt from 2005
The software that plays movies in theatres hadn't been touched in nearly 20 years. I redesigned it for dark rooms, real-time transparency, and projectionists who just need two big buttons.
Cinema advertising platform, built from scratch
Co-created the product definition and designed a platform that replaced a manual ad operations workflow. Campaign creation and operations became 50% faster.
Building a design system across legacy products
Built a shared design language for a fragmented product suite. Pushed it through organizational resistance until it became the foundation for every new product.
Personal projects
Scaling a clothing brand from 5 to 40 employees
Designed the process, wrote the scripts, and built the tracking system that took a tailoring workshop from manual chaos to under 1% error rates. Using Claude Code, built a custom suite of production tools that saves the brand $400 every month.
Pattiyal: AI expense tracker
A free expense tracker where AI is integrated across the app exactly where you need it — not a chat-only interface. All data stays in your own Google Sheets.
Figma plugin for component management
Built a plugin that hides new layers from existing component instances with one click. Solves a problem every designer with a mature component library has faced.
Not just screens.
I've written production scripts, built AI-powered business tools, designed operational SOPs, and pushed engineering teams to adopt design systems they didn't think they needed. The title says design leader. The work says problem solver.
More about me →